VISUALISING COMPLEXITY WITH CLARITY

See the specialty coffee industry like never before. The SCA Coffee Systems Map Poster offers a dynamic, systems-level view of the global coffee value chain—revealing the relationships, roles, and ripple effects that shape every cup.

Born from the Price Crisis Response Initiative, this map reflects the SCA's commitment to systems change methodologies. It shifts the focus from isolated actors to the fluid, interconnected nature of the coffee ecosystem—where change is non-linear and happens across multiple levels and time scales.

The central column of the map highlights the most recognizable activities in the specialty coffee value chain—like farming, roasting, and brewing—while the outer ring introduces supporting actors and transformative stages often overlooked. It's a storytelling tool that brings visibility to the invisible and context to the complex.

This full-colour poster is perfect for educators, professionals, and advocates looking to deepen their understanding of coffee's global system. Whether you're leading a workshop, training a team, or simply expanding your perspective, this poster is your gateway to seeing coffee as a living, evolving system.