It's hard to explain GIR's approach without a referential nod to their name and mission: Get It Right – shortened to GIR. Sounds like "gear" not "grrrr", but "grrrr" is exactly what GIR were feeling with the standard, same old kitchen tools. So they decided to fix that.
For Samantha Rose, the idea for GIR started with a simple spatula…or more accurately, with her drawer full of spatulas. For a tool that's so simple yet so important to any cook's toolkit, she felt let down by every model she tried. She knew that to get it right, she would have to design her own. A 2012 Kickstarter crowdfunding campaign helped her pursue the GIR mission and bring the original GIR spatula to life.
