UNLOCK THE (OTHER) FRUITY DIMENSION OF COFFEE FLAVOUR

Go beyond the berry. The SCA Flavour Perception in Coffee (Other Fruit) Poster invites you to explore the exotic, unexpected, and nuanced fruit notes that elevate specialty coffee to an art form.

Created through a landmark collaboration between the Specialty Coffee Association and World Coffee Research, this poster is built on the WCR Lexicon—the most comprehensive sensory research project in coffee history. Developed at Kansas State University's Sensory Analysis Center, the lexicon identifies 110 flavour, aroma, and texture attributes, each with measurable intensity references.

This poster builds on the iconic Coffee Taster's Flavour Wheel, focusing on the "other fruit" category—think tropical, stone, and less common fruit notes that often surprise and delight. Whether you're a Q-grader, barista, or flavour explorer, this poster helps you describe what you taste with precision and confidence.

Perfect for cupping labs, training sessions, or your own sensory journey—this poster is your guide to the vibrant and lesser-known fruit flavours in coffee.